Summer Workshop Series 2013

I have helped many artists develop their written image and I can help you. If you want to an affordable and fun solution, sign up for my workshops, you’ll learn a lot in small group and get on your way to having the documents you want and the confidence to share

them with anyone.  If you’d rather, we can do a private consultation, and I’ll write for you. In addition to artist’s documents, I prepare news articles, art reviews, and press releases at 

 a reasonable cost. SEE APRIL AND MAY BLOG POSTS FOR MORE INFO.

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June 2013 Workshop~~ Monday, June 17^th  9:30 am-12:30 pm

“Essential Documents  For Artists I”  

Begin producing a stellar package of “The Big Three” written documents: Artist Statement; Artist Bio; and “About Me.” Learn correct format for these distinctly different items, and gain insight into the ideas you’d like to express about yourself and your art. Learn how to use language which is compelling, rich, and motivating.

This is a hands-on workshop, interactive and collaborative, with focusing worksheets to help you brainstorm and organize. We will review and do positive critiques of a sample of each participant’s art to generate language which connects a viewer’s responses with the artist’s goals.  Bring any current Artist Statement, Resume, “About Me” (if any) as well as a sample or two or your work.

  

Fee: $45

Location:

Pioneer Community Center,

615 Fifth Street, Classroom #2

 Oregon City, Oregon  97045

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July 2013 Workshop~~ Friday, July 19^th  9:30 am-12:30 pm

“Essential Documents For Artists II”

A follow up to the June Workshop, this session brings the process to near if not full completion as participants refine their documents in collaboration with the instructor and other participants. The goal is for each artist to pull together a coherent package of documents which relate to each other and reveal in a deep, meaningful, engaging way who the artist is and in what direction their art is moving.  The finished products will be professional, appropriate, and presentable to galleries, art organizations, and businesses that display art. Begin to learn how these documents can be “the meat” for press releases and news articles. Artists should bring worksheets, journals, and writing from and since last workshop.

Fee: $45

Location:

Pioneer Community Center,

615 Fifth Street, Classroom #2

 Oregon City, Oregon  97045

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Professional Development Workshops with

Angela Wrahtz of

VisibilityBlast

Got audience? Get publicity.

Angela is an award-winning artist, with professional background in marketing and publishing. She is passionate about helping artists to promote themselves through all forms of media.

Angela ghostwrites for artists and seeks publicity opportunities for them in local media. She volunteers as a publicist for OSA and WOW and serves as Gallerist and Art Show Coordinator for the City of Tualatin and the Living Room Gallery in the Tualatin Public Library. She offers workshops at art centers in and around Oregon.

Contact Information:

Angela Wrahtz

Phone:

(503) 692-5123

Address:

P.O. Box 971, Tualatin OR   97062

 Email:

angela.wrahtz@comcast.net

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3 big reasons

to work with a professional promoter

in the visual arts:

1. You save time.

You’ve worked for years to get your art to the point where it demands to be noticed. Now you discover “the business of art” takes an equal amount of time to put into motion. We can help you get set up quickly with professional documents to meet a variety of needs. Once you have ready-to-go personalized and professional documents, you are ready to fly. Once the foundation is created, you can build on it yourself in the months and years ahead.

2. It feels good to have the support.

Yes, you probably have the skills to do some of this for yourself…just like you can fix the leaky plumbing at the kitchen sink…but do you really want to? It will take you longer and involve a certain amount of stress and struggle when all you really want to be doing is working on your art in your studio. Leave plumbing to plumbers and writing to writers. Leave press calls to promoters. Hire a professioanal and devote more time to your creative pursuits.

3. You are worth it.

We have worked with talented artists who are full of personality and comfortable with self-promotion and others who are accomplished, recognized, and shy. ..All know what they are doing and why and can talk about it among friends. All of them want or need the next level of promotion beyond what they do for themselves. Bottomline: They felt they owed it to themselves and their art.

You too are worth it.

Services at VisibilityBlast include personalized artist consultation and critique; ghostwriting of artist statements and all other artist documents; plus resources and how-to information in affordable, informative, hands-on workshops. Our services include options for galleries and art organizations to further promote art, art events, and artists.

Professional Services for Artists:

Note: Every project is unique and there is room for variation of work performed and price based on project specifications. This sheet is a working guideline.

Writing & Publishing Services		Description	Price
Artist Statement		Written in the first person, this is your statement about your art not about you and, most importantly, about the direction of your work. This document is meant to compel others to look at your work and is often requested by art organizers as part of your admission process.	$159
Artist Biography		Written about you (third person) and much like your resume in paragraph form but less boring, your professional artist bio highlights your top accomplishments usually with the most important at the top. It is not a place to share everything you’ve ever done or go into your art philosophy.	$39
About Me (web page)		About pages are an internet feature where your artist statement and bio can come together. It should be about you and your art, and usually this document is less formal than what you would use with a  museum or gallery.	$99
Bundle (Artist Statement & Bio & About Me)		We put together a coherent package of documents which relate to each other and reveal you as artist, your work and its direction, and have style and personality for your web presence.	$249 (save $48)
Art Reviews		Wouldn’t you love to have a friendly and knowledgeable art critic review your work in writing for you to share with your colleagues and associations, the local newspaper, and/or national magazines? We can customize a review to address a single piece of art or a collection, highlighting your distinctiveness as an artist and your goals.	$249 base fee for 300 words + 2-3 images.*
Newspaper Articles		Using a positive tone about you and your work, we create a news article highlighting a recent achievement or upcoming exhibition to increase your audience, entice buyers and collectors, and to gain the attention of galleries and those whose business it is to acquire or display art. Article is written in professional technical manner, 1 page in length, and properly formatted for submission to publications. Artist supplies a brief explanation of the focus of their news and complementary images in jpg format.	$249 base fee for 300 words + 2-3 images.*
Press Releases		We create a timely announcement along accepted professional guidelines on your upcoming exhibition, latest award, or the release of your new body of work. The release will highlight your goals and achievements, explain the importance of your news, and direct readers to find out more about your business or event. Sent on your behalf to 3 media outlets.	$199 base fee for 300 words.*
Pitch to News Media		Would you like us to take the guesswork out of pitching your newsworthy article or art review to local newspapers, art organizations, books, or magazines? With this option, prepare the pitch which may include cover letters and phone calls.We approach the appropriate editors of 3 news sources and follow up.	$129
Bundle of Review or News Article  & Pitch		We prepare an art review of your work or an article about your and your work and then we do the job of pitching it to 3 news media outlets.	$379
Online Publishing of Review or Article		When you are published on the web, the whole world can find you with a search and the click of a button. Make yourself visible to your network and anyone who seeks an art match with you. We are preparing a website which will be a juried online publication dedicated to promoting the talents of emerging artists. Under construction right now, this site will be available to artists on a nationwide basis in the near future.	TBD
Blogsite Launch		Home visit or handled remotely, we can set up your new Blog. We’ll consult to arrive at the right tone and style.  We write and design the all important content for the visual interface which carries everything else.	$159
Email Blasts  & Electronic Postcards		Incorporating images you provide in jpg format of your art, or using images we find/create to compliment a newsworthy message about you or your art, we provide you with a highly informative and visual electronic document which you can send in email to family and friends or whomever is in your database of important contacts. First we discuss the salient news content, audience needs, and schedule for hitting mailboxes. Allow 3-5 days for turnaround.	$59 (basic)
Proofreading & Editing & Rewriting		Building on your own written work, we edit for style, tone, grammar, and content to take your document to the next level. You provide an electronic copy of your work in a readable format and identify, if possible, your goals for a revision, and we bring it to light.	Based on size of project.
Design Services		Description	Price
Certificates of Authenticity, Custom Art Labels		Every art show you enter will require you to label your art on the back with important contact information. Go beyond the business card and paste on a custom label with your picture or a logo created from your art. Identify your product clearly to your buyers…are they buying an original, a giclee, or an art print? Enhances the real and perceived value of your artwork with this option which gives you with a  professional labeling template tailored to your needs which you change for yourself with each project.	$39
Event & Subject Photography plus digital enhancement		A publicist will record moments of your art show for future promotional opportunities and for marketing documents. We can arrange for quality pictures to be taken at your events without incurring the costs of a fulltime photographer. These photos can then be used in brochures and other news articles.	TBD
Design of Print Materials for Postcards; Art Show Fliers; Posters; Brochures		Incorporating images you provide in jpg format of your, or using images we find/create to compliment a newsworthy message about you or your art, we provide you with a highly informative and visual electronic document in whatever format you require –postcard, fliers, posters--which you can send out or post as needed. (Note: Actual printing services are not offered; images and digital preparation for you to use when printing your materials with reputable, low cost vendors we can recommend.)	Starting at $79
Promotional Services	Description		Price
Invite/secure coverage with local, regional, national media outlets	We will pitch stories to local radio news, and invite local television to events.		TBD
Tailored creative solutions for gaining a wider audience	Here’s the truly fun part of publicity…creating that stunt that gets everyone’s attention. Could be a video that goes viral or a partnership with a local business or your city government.		TBD
Development Workshops	Description		Price
Essential Documents for Artists I	3-hour Professional Workshop in which you will development your Artist Statement, Artist Bio, and About Me. Bring what you’ve got as a starting point, or start from scratch. Come ready to plunk down ideas and shape them into compelling text that describes you and your art. You may not complete these documents in class but you will have enough of a start that you can complete the process with confidence at home. Unique to Angela’s approach is a group critique wherein participants “respond” to the art of other participants. This experience helps give birth to direction and vocabulary as a basis for writing.		$45 per person
Essential Documents for Artists II	3-hour Professional Workshop which follows up the first one. Bring the materials you’ve developed from the first workshop and we share documents in small group and give feedback; we peer edit and take these documents to near if not full completion. Most documents are a work in progress, but this workshop gives you your foundation to build on into the future.		$45 per person
Consultative Services	Description		Price
Marketing Plan development	Would you like professional assistance with laying out a one year/ five year / ten year plan? Would you like to refine your goals and make targets to reach them with the help of a marketing specialist? Need some fresh ideas? Let us give you some useful outside perspective.		$129 base
Artwork Critique & Portfolio Reviews	Would you like a single piece of work, a series, or your portfolio critiqued? Get a professional opinion on where your art stands and where it might go. Refine your goals and direction by putting an assessment into writing.		$79
Referrals for preparation of giclee, art prints, and art cards	Would you like to make connections with local photographers and digital scanning and printing professionals who are tried and true, provide excellent results at affordable prices, and will produce excellent ancillary products to complement your originals? We can hook you up.		$39
Website critique and development (content creation)	Are you ready to redo your website but want so thoughts on how to improve your online presentation? Would you like to strengthen your image, message, and interface and hear about affordable do-it-yourself options?		$79

Professional Services for Galleries & Art Organizations:

Catalog Essays	Usually written from the perspective of someone other than the artist, the statement details the significance of the work, brief biographical information on the artist, and specifics of the artworks displayed in the art catalog for exhibition. This document considers the artist’s work in a broader art context and highlights the distinctive merit of the work. This essay may be offered for publication in newspapers, books, magazines, websites, and other materials.	$249
Newspaper Articles	Using a positive tone about you and your work, we create a news article highlighting a recent achievement or upcoming exhibition to increase your audience, entice buyers and collectors, and to gain the attention of galleries and those whose business it is to acquire or display art. Article is written in professional technical manner, 1 page in length, and properly formatted for submission to publications. Artist supplies a brief explanation of the focus of their news and complementary images in jpg format.		$249 base fee for 300 words + 2-3 images.*
Press Releases	We create a timely announcement along accepted professional guidelines on your upcoming exhibition, latest award, or the release of your new body of work. The release will highlight your goals and achievements, explain the importance of your news, and direct readers to find out more about your business or event. Sent on your behalf to 3 media outlets.		$199 base fee for 300 words.*
Pitch to News Media	Would you like us to take the guesswork out of pitching your newsworthy article or art review to local newspapers, art organizations, books, or magazines? With this option, prepare the pitch which may include cover letters and phone calls.We approach the appropriate editors of 3 news sources and follow up.		$129
Bundle of Review or News Article  & Pitch	We prepare an art review of your work or an article about your and your work and then we do the job of pitching it to 3 news media outlets.		$379
Writing & Editorial Assistance	We consult on specialized writing projects. We can assist with the development concept to completion. We edit your articles and help supply necessary additional requested content to spec.		TBD

Contact Angela Wrahtz at angela.wrahtz@comcast.net.

Welcome to VISIBILITYBLAST where our mission is to help emerging and recognized artists take advantage of our expert skills in writing and promotions. We help artists take their careers to the next level of professionalism and visibility as we seek to expand the audience for their work.

We also collaborate with art galleries and art organizations to promote artists and art shows to the community at large. We have placed numerous articles in local newspapers for artists and art organizations to call greater attention to the creative excellence they produce.

We are passionate about understanding who you are and shaping a message to the public that best represents you, your work, and/or your organization.

Let us help you get the word out!